High frequency trading (HFT) is now a term recognised by the mainstream. This wide familiarity has coincided with maturity of HFT practices, the explosion in their use, and a flattening out of the potential returns as competition increases.
Early adopters of HFT were able to leverage high-performance technologies to generate vast returns. Today, the environment is tougher, and technology investments are coming under more scrutiny than before, even in the high-performance trading space. Low-latency infrastructure architects are now taking a more strategic approach to connectivity, in order to yield higher performance, both in terms of trading profits and broader functionality benefits.